It’s your favorite time of the year again, you unearthly goblins. Halloween is the No. 1 holiday on Tumblr. On this, the second spookiest day of the year, we’re bringing you some Halloween data highlights for your creepy ghoulish souls to fawn over.
In 2017, Halloween began trending upwards as early as June. With 59% more engagements per day than all of March, April, and May put together, it marked the first time #halloween trended in the app this year.
It was a overflowing, bubbling cauldron of #halloween tag surge from there. July’s average growth was 76% over June and August had 160% growth over July. It slowed a little in September, with only 90% growth over August.
To little shock (and horror), the largest daily growth was between September 30th and October 1st (also known as the First of Halloween), with a 237% increase in overall engagement. Holy skeleton, that really is a lot.
@kittenwitchandthebadvibes, the perfect balance of spooky and self-care. It’s full of wonderfully witchy gifs that remind you it’s okay to take a break sometimes.
For those who want to delve a little more seriously into Tumblr witch culture—a year-round celebration of positivity and wonder—there’s always #witchblr. #Crystals, #tarot, and #emoji spells are great places to start.
The Purple Buddha Project upcycles weapons of conflict in Cambodia, one of the most bombed countries in the history of mankind, into jewelry while working with fair-trade artisans and to spread awareness of the consequences of war. With the purchase of each piece, we make a donation of 9 meals to schools in Southeast Asia that sponsors children to attend school free of cost.
Pro tip from a former Jared’s salesperson: You want a sparkly white rock that will look like a diamond to the untrained eye and will literally cost the price of a nice dinner for two? Created white sapphire. They’re lab grown and cost *pennies* to make, so you can get a 1 or 2 carat white sapphire for like… $30-80 probably. You can get one as huge as you like, perfectly clear, perfectly flawless. And no one will ever be able to tell the difference except a professional appraiser. Also, sapphires are the second-hardest gemstone (right after diamonds) so they are very durable! Very unlikely that they’ll chip or crack. Get that bitch set in sterling silver and you are GOOD TO GO. Whole thing should cost you less than $200 unless you get a fancy band with a lot of extra stones. Of course, created sapphires come in every color of the rainbow, so if you want something more exciting than plain white, you TOTALLY CAN.
Created sapphires and silver: The poor Millennial’s engagement ring.